How a joke about funerals helps with UX writing

Leonardo Raymundo
UX Collective
Published in
4 min readApr 21, 2020

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DDemetri Martin is a master of comedic situations. If you’ve never seen him before, he has a sort of dry brand of observational humor, relying more on anecdotes than full stories, and often uses visuals or music to frame jokes so his audience can understand him in a different way.

On the surface he sounds like any other comedian, but what I think makes him brilliant is the way he…

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Leonardo Raymundo is UX Writing/Content Design Manager at Booking.com. Opinions are his own. See his work at http://ldavidwrites.com