Avoiding Wordiness When Writing Product Copy

Leonardo Raymundo
2 min readOct 29, 2019

Writing quality product descriptions or advertisements is an art in and of itself. It can take some practice and trial and error, but the right product description will truly do wonders for sales numbers. The following are some ways to help avoid wordiness for clear, precise copy.

Consider the Most Important Details

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Leonardo Raymundo

Leonardo Raymundo is UX Writing/Content Design Manager at Booking.com. Opinions are his own. See his work at http://ldavidwrites.com